No categories

Social Media Graphic Guidelines

Facebook

  • Must be at least 180 x 180 pixels.

  • Photo will appear on page as 170 x 170 pixels on desktop, 128 x 128 on smartphones, and 36 x 36 on most feature phones.

  • Profile pictures are located 16 pixels from the left and 176 pixels from the top of your cover photo on desktop.

  • Profile pictures are located 24 pixels from the left, 24 pixels from the bottom and 196 pixels from the top of your cover photo on smartphones.

  • Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.

  • Business Page Profile Picture: 180 x 180 (Displays 170 x 170 on Desktop)

  • Must be at least 180 x 180 pixels.

  • Photo will appear on page as 170 x 170 pixels on desktop, 128 x 128 on smartphones, and 36 x 36 on most feature phones.

  • Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.

  • Business Page images will be cropped to fit a square.

  • Cover Photo: 820 x 312

Twitter Image Sizes

  • Profile Photo: 400 x 400 (Displays 200 x 200)

  • On Your Page: The largest display of your profile picture is on your homepage and can be viewed by your followers as well as individuals who stumble upon your page.

  • In-Stream: A smaller version of your profile picture appears in a follower’s Twitter stream every time you Tweet. It also appears in the stream of your followers’ followers every time you’re Retweeted.

  • Who to Follow: Your profile picture is also going to appear next to a link to your page in the “Who to follow” box. This is located directly to the right of your twitter stream.

  • Square Image recommended 400 x 400 pixels.

  • Maximum file size 2 MB.

  • Image types include: JPG, GIF or PNG.

  • Header Photo: 1,500 x 500

  • Image Guidelines

  • Recommended 1,500 x 500 pixels.

  • Maximum file size of 5 MB.

  • Image types include: JPG, GIF or PNG.

In-Stream Photo: Minimum 440 x 220 (2:1 Ratio)

  • Minimum to appear expanded 440 x 220 pixels (a 2:1 ratio)
  • Recommended aspect ratio is 16:9.
  • Can tweet up to 4 images at one time.
  • Can edit images if tweeting from Twitter iOS or Android app.
  • Maximum to appear expanded 1024 x 512 pixels.
  • Appears in stream collapsed at 506 x 253 pixels on desktop.
  • Maximum file size of 5 MB for photos, and 5 MB for animated GIFs on mobile and 15 MB on web.

Instagram Image Sizes

Profile Picture: 110 x 110

  • Appear on your profile at 110 x 110 pixels.
  • Square photo: make sure to maintain an aspect ratio of 1:1.
  • Photo Thumbnails: 161 x 161
  • Image Guidelines
  • The thumbnails will appear on the page at 161 x 161 pixels.
  • Square photo: make sure to maintain an aspect ratio of 1:1 ratio.

Photo Size: 1080 x 1080

  • The size of Instagram images has been increased to 1080 x 1080 pixels.
  • Instagram still scales these photos down to 612 x 612 pixels.
  • Appear in feed at 510 x 510 pixels.
  • Square or rectangle photos: make sure to maintain an aspect ratio between 1.91:1 and 4:5 ratio.
  • For portrait (4:5) photos, recommended dimensions are 1080 x 1350 pixels.
  • Smaller featured header images appear as 204 x 204 pixels, and larger featured header images appear as 409 x 409 pixels.

Instagram Stories: 1080 x 1920

  • Recommended resolution is 1080 x 1920.
  • Minimum resolution is 600 x 1067.
  • Aspect ratio is 9:16.
  • Max file size is 4GB.

LinkedIn Image Sizes

Personal Profile Image: 400 x 400 (Recommended)

  • Recommended between 400 x 400 and 20,000 x 20,000 pixels
  • Minimum 200 x 200 pixels
  • Maximum file size 10MB.
  • Image types includeL JPG, GIF or PNG.

Personal Background Image: 1584 x 396

  • Recommended 1584 x 396 pixels.
  • Maximum size of 4MB.
  • Image types include: JPG, PNG or GIF.

Company Logo Image: 300 x 300

  • Recommended 300 x 300 pixels.

  • Minimum 300 x 300 pixels.

  • Maximum 4MB (Square layout).

  • Image types include: PNG, JPG or GIF.

  • Square Logo: 60 x 60

  • 60 x 60 pixels (resized to fit).

  • Maximum 2MB.

  • Image types include: PNG, JPG or GIF.

Company Cover Image: 1536 x 768 (recommended)

  • Recommended between 1536 x 768 pixels.
  • Minimum size of 1192 x 220.
  • Maximum 4MB.
  • Appears as 1400 x 245 pixels.
  • Image types include: PNG, JPG or GIF.

Banner Image for Company Pages: 646 x 220 (Minimum)

  • Minimum 646 x 220 pixels.

  • Maximum 2MB.

  • Landscape Layout.

  • Image types include: PNG, JPG or GIF.

  • Hero Image: 1128 x 376

  • Recommended 1128 x 376 pixels.

  • Minimum 1128 x 376 pixels.

  • Maximum 2MB.

  • Landscape Layout.

  • Image types include: PNG, JPG or GIF.

  • Note that the display size can vary between desktop and mobile, so it’s best to test out a few different configurations of your image.

Shared Image or Link: 1104 x 736 (Recommended)

  • Recommended size for images or links: 1104 x 736 pixels
  • Appears at 552 x 289 pixels
  • Maximum size for shared images only: 1104 x 736
  • Image types include: JPNG, JPG or GIF.
  • The image will appear slightly vertically cropped on mobile, following our recommended sizes here.

Pinterest Image Sizes

Profile Picture: 165 x 165

  • Appears at 165 x 165 pixels on home page.
  • Appears at 32 x 32 pixels on the rest of Pinterest.
  • Maximum 10 MB (wouldn’t allow me to upload anything larger).
  • Image types include: JPG and PNG for profile pictures.

Pin Sizes

  • Pins on main page appear as 236 pixels (height is scaled).
  • Pins on a board appear as 236 pixels (height is scaled).
  • Expanded pins have a minimum width 600 pixels (height is scaled).
  • It’s recommended to use an image aspect ratio of 2:3 to 1:3.5

Board Display

  • 222 x 150 pixels (large thumbnail)
  • 55 x 55 (smaller thumbnail)

YouTube Image Sizes

Channel Profile Image: 800 x 800

  • Recommended 800 x 800 pixels.
  • Displays as 98 x 98 pixels.
  • Image types: JPG, GIF, BMP or PNG.

Channel Cover Photo: 2,560 x 1,440

  • Recommended 2560 x 1440 pixels.
  • Safe area for mobile and web (without text and logo cropping) 1546 x 423 pixels.
  • Maximum file size: 4MB.
  • Image types: JPG, GIF, BMP or PNG.

Across Different Devices

There are a lot of different platforms and devices that users can stream YouTube on so it’s important that your brand has a photo optimized for each one.

Display Sizes

Tablet display: 1,855 x 423. Mobile display: 1,546 x 423. TV display: 2,560 x 1,440. Desktop: 2,560 x 423 (1,546 x 423 pixels are always visible). Flexible Area (may be visible): 507 pixels to the left and 507 pixels to the right of the safe area. Video Uploads: 1280 x 720 (Minimum HD)

Video Guidelines

Videos must maintain a 16:9 aspect ratio. In order to qualify as full HD, your dimensions must be at least 1,280 x 720 pixels.

Last updated on 8th June 2020

Please enter a valid email address.