FB Campaign Launch Checklist

FB Ads Campaigns

Before launching any campaign the following must be checked. For each account / campaign launched, go to file > make a copy above and save into the associated client folder. The document should then be attached to the task in asana for that campaign.

Landing page

• pixel installed / correct event on destination url**Section
• Additional lead events are added to landing pages that use Facebook side conversions. (ie video playthru should still have a lead on the landing page)
• Test all site side events for landing pages. (In events manager -> Test events)

Mailchimp Integrations

• Confirm that any mailchimp integrations are properly setup.**Section

Business/Events Manager

• correct pixel used in ad **Section
• correct page / IG account used in ad
• Correct audience - >Target expansion settings confirmed
• correct budget / dates if timed
• campaign: correct objective
• Ad: optimizing for correct conversion
• Ad: correct formats
• Correct placements / devices
• landing page checked on mobile
• clear naming protocol
• Ad links shared to account manager / client for signoff

**SIGNOFF

(select SIGNOFF above and @ mention assign this to the person responsible as a task in the doc. Must be resolved to confirm completion)**